CAMPAIGN BOOTCAMP

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APPLICATIONS ARE DUE BY 11:00 PM JUNE 15, 2019

THIS WORKSHOP TAKES PLACE OVER THREE WEEKENDS IN JUNE, JULY, AND AUGUST. You must be able to participate in all six sessions.

If you would like to work behind the scenes on campaigns or if you are going to run for office and might have to run part of the campaign yourself this is for you.  There are virtually no campaign operatives of color.  When presidential campaigns open there Colorado offices, they usually have to fly in operatives.  Colorado Black Women for Political Action and the Go Black PAC seeks to change that situation.

Time Activity
CREATING A PLAN
Weekend 1 Introductions
Creating a Master Plan

Who is your candidate and what is her path to victory?

Campaign Timeline
Power Mapping

Kitchen Cabinet and Endorsements

Targeting and Field
Budgeting and Finances
Volunteers how to get em and keep em
COMMUNICATION & MESSAGING
Weekend 2

July 27, 28

Run and Win with Authenticity

How to talk about your values authentically

Racialized Economics & Colorado History

Historical to make informed policy/platform ideas

Time Activity
Weekend 2 (cont’d) Polling using the data to make informed decisions
Message Development
Stump Speech Development
Communications

Including earned and social media

Managing traditional media

Prepping your candidate for interviews, debates, and town halls

 

WIN STRATEGY AND MANAGEMENT
Weekend 3 Platform and Policy Development
August 24, 25 Opposition Research
Managing a Campaign Staff, and Candidate

Including creating an inclusive team culture

How to Manage Field Operations
Fundraising
GOTV

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