CAMPAIGN BOOTCAMP
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APPLICATIONS ARE DUE BY 11:00 PM JUNE 15, 2019
THIS WORKSHOP TAKES PLACE OVER THREE WEEKENDS IN JUNE, JULY, AND AUGUST. You must be able to participate in all six sessions.
If you would like to work behind the scenes on campaigns or if you are going to run for office and might have to run part of the campaign yourself this is for you. There are virtually no campaign operatives of color. When presidential campaigns open there Colorado offices, they usually have to fly in operatives. Colorado Black Women for Political Action and the Go Black PAC seeks to change that situation.
| Time | Activity |
| CREATING A PLAN | |
| Weekend 1 | Introductions |
| Creating a Master Plan
Who is your candidate and what is her path to victory? |
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| Campaign Timeline | |
| Power Mapping
Kitchen Cabinet and Endorsements |
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| Targeting and Field | |
| Budgeting and Finances | |
| Volunteers how to get em and keep em | |
| COMMUNICATION & MESSAGING | |
| Weekend 2
July 27, 28 |
Run and Win with Authenticity
How to talk about your values authentically |
| Racialized Economics & Colorado History
Historical to make informed policy/platform ideas |
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| Time | Activity |
| Weekend 2 (cont’d) | Polling using the data to make informed decisions |
| Message Development | |
| Stump Speech Development | |
| Communications
Including earned and social media Managing traditional media |
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| Prepping your candidate for interviews, debates, and town halls
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| WIN STRATEGY AND MANAGEMENT | |
| Weekend 3 | Platform and Policy Development |
| August 24, 25 | Opposition Research |
| Managing a Campaign Staff, and Candidate
Including creating an inclusive team culture |
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| How to Manage Field Operations | |
| Fundraising | |
| GOTV | |
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